I'm Dhruv — a full-stack developer & designer who takes projects end-to-end: websites, online stores, dashboards, and apps. Frontend, backend, and deployment — designed, built, and shipped.
A motorsport-and-football streetwear label, built as an editorial storefront where every product page is engineered to convert — plus a custom admin panel that tells the brand what to manufacture next and how each day of ad spend performed.
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A personal-finance app that pulls crypto, equities, ESOPs and bank balances into one live net-worth number — with allocation, forecasting and spend tracking. Shipped on iOS & Android.
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A self-initiated redesign concept for a specialty coffee roastery — trading a busy marketplace grid for an editorial experience built around the roast itself. Unaffiliated.
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A self-initiated redesign of India's largest online pharmacy — taking a banner-heavy marketplace and making it calm, trustworthy, and conversion-aware. Unaffiliated.
View case studyA bundle & tiered-discount upsell I built into the GoatSZN product page — engineered to lift average order value, not just look good.
Custom sites and Shopify stores, designed and built end-to-end.
Technical and on-page SEO so the right customers actually find you.
Facebook and Instagram ad campaigns, set up and optimised to convert.
Internal tools, CMS and control panels tailored to your team.
Dashboards that predict trends, not just report the past.
AI chat, automation and smart features powered by Claude & co.
AWS / Railway CI-CD, hardening, backups and uptime monitoring.
Domains, DNS and managed hosting — set up and maintained for you.
A full-stack developer living in the overlap between design and engineering. I care about the millisecond of a hover, the query that shaves off a second, and whether an interface earns trust on the first scroll.
Whatever you're building — a store, a SaaS, a dashboard, a brand site — I take it from first pixel to production. Fast, reliable, and quietly delightful.
Anyone can write "fast" and "full-stack" on a page. These two panels don't say it — they show it, live. The left one measures this very page as it renders in your browser; the right one fires a real API request and times the round-trip. Every number is read at runtime, not typed in by me.
GET api.github.com/repos/dhruvdesmond/portfolio
A real network request, paginated response parsed for the commit count, latency timed with the Performance API — the same fetch-parse-measure loop behind every dashboard and integration I build.
Philosophy
Trust is a design decision. I build it into every pixel — speed, clarity, and craft that any brand can stand behind.
Tell me about your project and I'll come back within a day with scope, timeline and a quote — websites, stores, apps, dashboards, anything ambitious.
dhruvdesmond@gmail.com